The Lakelive Festival in Biel, Switzerland wanted a new corporate design, and this was my proposal. The intention was to create something radical and out of the ordinary. It is experimental and extra bold, pushing the boundaries of conventional festival branding. It portrays the explosion and the spark of a festival, the joy it brings to everyone, capturing the vibrant energy and inclusivity that defines the event. This design celebrates creativity and spontaneity, embodying the spirit of connection and excitement that bring festivals to life.