Rebranding
Maggi
February 2023, Photography

This photography project reimagines the brand image of the traditional swiss product Maggi, taking an unconventional approach, namely that it is messy and to be used outdoors. It is in a unique and youthful style, breaking away from expectations and highlighting a playful, modern perspective while maintaining a connection to the product’s heritage and authenticity. It was shot outside and in a studio.